Audits, a proposed city ordinance and a push in Washington are testing the license plate reader maker in the city where it was founded. Flock Safety, the license plate reader company built in Atlanta, is facing mounting pressure right on its home turf. Local residents are voicing their concerns at public forums, municipal authorities are shaping permanent regulations, and a U.S. senator representing Georgia is advocating for federal boundaries. This local resistance in Flock’s birthplace coincides with workforce reductions and client losses in other markets for the startup, which secured a $7.5 billion valuation during its previous funding cycle. Since August, representatives across the four major counties comprising metro Atlanta have organized community town halls regarding these surveillance devices. The prevailing grievance centers on how a technology originally marketed to apprehend vehicle thieves and locate missing persons is now tracking the daily commutes of everyday motorists. Opponents argue that the system lacks adequate protections against potential abuse.
A hometown company with a national footprint
Garrett Langley and two fellow Georgia Tech graduates, Paige Todd and Matt Feury, founded Flock in 2017. Langley has said he started it after car break-ins in his neighborhood. The cameras photograph passing vehicles and log their plates and other features in a searchable database for police. Flock says it operates more than 120,000 readers in 49 states.Investors have backed that growth. In March 2025, a $275 million round led by Andreessen Horowitz valued the company at $7.5 billion, and Flock said at the time that its annual recurring revenue had passed $300 million. The company declined to tell CNN how many cameras it runs in the Atlanta area. DeFlock, a crowdsourced mapping project, counts more than 6,000 plate readers from Flock and other vendors across a 29-county region.
What is driving the backlash
Much of the anger stems from cases in which officers allegedly used the network for personal reasons. Citing Georgia Bureau of Investigation figures, Sen. Raphael Warnock stated in September that 19 law enforcement or emergency personnel statewide had been arrested and charged this year regarding camera misuse. Several accusations involve officers tracking current or former romantic partners.Mistakes have also drawn scrutiny. Back in May, police departments in the Atlanta suburbs of Dunwoody and Doraville held a 26-year-old man at gunpoint after a Flock notification linked his automobile to a domestic violence suspect. Authorities released him as soon as they verified he was the wrong individual, according to CNN.Dunwoody has emerged as a central issue. Public records requests filed by a resident revealed that non-law enforcement employees of Flock had accessed certain municipal cameras for testing and sales presentations. In April, 404 Media disclosed that demonstration feeds featured a Jewish community center, specifically a kids’ gymnastics area. Langley issued an apology, and Flock agreed to halt using Dunwoody information for promotional activities and conduct subsequent demos in public locations, CNN noted. Certain residents still demand that the municipality terminate its agreements.Organized resistance is likewise apparent. During August, an alliance spearheaded by Community Movement Builders demonstrated outside Atlanta City Hall. “We want Flock to be gone,” organizer Kamau Franklin told Fox 5 Atlanta. Several devices have been targeted by vandalism, including one close to Georgia Tech.
Atlanta tightens rules but keeps the cameras
City officials have chosen regulation over removal. At Mayor Andre Dickens’ request, the Atlanta Police Department reviewed 115,578 Flock searches made between January and early September. It flagged 79, or about 0.07%, for further investigation. Police stressed that a flag is not a confirmed violation.The department then rewrote its procedures. It cut off direct access for outside agencies, revoked logins held by retired reserve officers, spelled out prohibited searches and penalties, and added monthly compliance audits. Dickens also proposed a citywide ordinance that would require annual independent reviews of high-risk systems and quarterly public reports. Vendors such as Flock would have to write city privacy, retention and data-sharing limits into their contracts. A council committee is still reviewing the measure. City officials have said they do not intend to drop Flock, and the Atlanta Police Foundation calls the cameras invaluable.Pressure is building above the city level as well. In September, Warnock, a Georgia Democrat, and Sen. Katie Britt, an Alabama Republican, asked the Justice Department to issue guidelines on police use of plate readers and to disclose how much federal money has funded them.
Flock’s response
Flock contends that stronger safeguards offer the proper solution. Within an Aug. 13 blog post, Langley revealed that the standard data retention span would drop from thirty days down to seven. Law enforcement officers must supply a case number for each query by year-end 2026, while urgent lookups will be flagged for evaluation. Moreover, the automated auditing utility designed to spot irregular actions is set to become compulsory, and profiles displaying anomalous conduct will face immediate suspension. Langley mentioned to CNN that the mayor’s initiative represents “a step in the right direction.” He noted an openness to oversight and anticipates regulations will emerge jurisdiction by jurisdiction. Civil liberties defenders remain unconvinced. Chad Marlow from the ACLU informed CNN that these fresh protections merely echo previous safeguards that proved ineffective.
The business stakes
The scrutiny is spreading beyond Georgia. A Newsweek analysis of DeFlock data counted 149 cities and counties that canceled or rejected Flock contracts or switched off cameras between January and August, more than half of them in August, Jalopnik reported. In October, Reuters reported that Flock would shed about 18% of its staff, roughly 270 people, through a voluntary buyout program. A company spokesperson called it “a voluntary program, not a layoff.”The evidence on results is mixed. An August University of South Carolina study cited by CNN found an 11% drop in auto thefts where the cameras were used, with no significant change in other property crime. Atlanta’s ordinance, the outcome of the 79 flagged searches and any federal guidance will now help decide how much room Flock has to operate in the city where it started.