Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales gathered marketing experts, communication specialists, brand directors, designers, executives, and business founders for a comprehensive workshop on utilizing neuroscience in business tactics and communication. The event included a keynote speech by Spanish expert Néstor Romero, a globally esteemed researcher and advisor with over 100 neuromarketing endeavors in various countries.
The symposium received formal recognition from the European Institute of Business and Economics (ISEEN) as well as the European Association of Neuromarketing (AEN), guaranteeing both academic excellence and practical significance for those attending. Each participant was awarded a digital certificate validated by both organizations.
Throughout this four-hour session, participants received an introduction to state-of-the-art neuromarketing tools and methods, alongside actual case studies from some leading neuromarketing labs in Europe. Romero provided a distinctive viewpoint on how neuroscience can impact consumer behavior, improve brand positioning, and boost sales through emotionally savvy marketing strategies.
This course was created for individuals seeking to take charge in the fields of communication, advertising, and corporate growth, blending scientific principles with practical knowledge. Graduates departed with the skills needed to apply neuroscience-based strategies that enhance brand loyalty and elevate customer satisfaction.
Néstor Romero is a Spanish engineer from the University of Córdoba with extensive expertise in neuromarketing and digital marketing. He actively manages digital projects across various countries and teaches at top universities and business schools, including Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. He currently serves as President of the European Digital Marketing Association (AEMD) and Vice President of the European Neuromarketing Association (AEN). He also holds a PhD, an MBA, and multiple master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
Utilizing his international expertise and capacity to connect theory with application, Romero’s presentation in Miami serves as a standard for professionals aiming to revolutionize their marketing strategy with the aid of neuroscience.